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Digital Advocacy in Medicine: Speak Up, Speak Clearly

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About Course

In a world where more than six billion people are on social media, our patients and their families are often turning to Google, YouTube, TikTok, or even AI tools long before they ever speak to a healthcare professional. They’re searching for answers, reassurance, and clarity, but often find confusion, mixed messages, or misinformation. That’s why this moment matters. Healthcare professionals can no longer stay silent in the digital space. Your voice, your expertise, and your compassion are needed now more than ever.

Digital Advocacy in Medicine: Speak Up, Speak Clearly is built to help you step confidently into that role. Whether you’re a resident, nurse, pharmacist, or public health professional, this course will show you how to communicate clearly, create engaging evidence-based videos, understand what your audience truly wants to learn, and use digital tools and algorithms to amplify your impact. By the end, you’ll be ready to speak up for better health information and speak clearly so your message truly reaches and helps the people who need it most.

Dr. Bibhusan Basnet, MD

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What Will You Learn?

  • Turn a complex, evidence‑based idea into a plain‑language 30–60s script at ~6th–8th grade level using CDC/NIH plain‑language tools.
  • Produce, edit, caption, and export a vertical 1080×1920 MP4 with crisp audio and high audience retention.
  • Post strategically across Instagram, YouTube Shorts, X, and LinkedIn with basic SEO and platform signals in mind.
  • Follow professional/ethical standards online (HIPAA, AMA/ACP guidance; FTC disclosures).
  • Execute a micro‑campaign (1 posted video + plan for four follow‑ups) and engage peers and families.

Course Content

Module 1 — Build Your Voice
By the end of this module, learners will understand why health misinformation is harmful, why clinician voices are essential in digital spaces, and how to communicate health information clearly, simply, and credibly using plain-language principles. Participants will learn to evaluate and improve their digital content using three evidence-based tools—PEMAT-AV for understandability and actionability, the CDC Clear Communication Index for clarity and organization, and the JAMA Benchmark Criteria for transparency and trustworthiness. Through practical exercises, learners will practice transforming complex medical information into clear, accessible messages that support informed decision-making and strengthen public trust.

  • Section 1: Why Health Misinformation Matters
  • Section 2: Why Digital Advocacy? Why do physician voices matter online?
  • Section 3: Trustworthy & Simple Health Information
  • Section 3: Trustworthy & Simple Health Information continued.

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