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Digital Advocacy in Medicine: Speak Up, Speak Clearly

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About Course

In a world where more than six billion people are on social media, our patients and their families are often turning to Google, YouTube, TikTok, or even AI tools long before they ever speak to a healthcare professional. They’re searching for answers, reassurance, and clarity, but often find confusion, mixed messages, or misinformation. That’s why this moment matters. Healthcare professionals can no longer stay silent in the digital space. Your voice, your expertise, and your compassion are needed now more than ever.

Digital Advocacy in Medicine: Speak Up, Speak Clearly is built to help you step confidently into that role. Whether you’re a resident, nurse, pharmacist, or public health professional, this course will show you how to communicate clearly, create engaging evidence-based videos, understand what your audience truly wants to learn, and use digital tools and algorithms to amplify your impact. By the end, you’ll be ready to speak up for better health information and speak clearly so your message truly reaches and helps the people who need it most.

Dr. Bibhusan Basnet, MD

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What Will You Learn?

  • Turn a complex, evidence‑based idea into a plain‑language 30–60s script at ~6th–8th grade level using CDC/NIH plain‑language tools.
  • Produce, edit, caption, and export a vertical 1080×1920 MP4 with crisp audio and high audience retention.
  • Post strategically across Instagram, YouTube Shorts, X, and LinkedIn with basic SEO and platform signals in mind.
  • Follow professional/ethical standards online (HIPAA, AMA/ACP guidance; FTC disclosures).
  • Execute a micro‑campaign (1 posted video + plan for four follow‑ups) and engage peers and families.

Course Content

Module 1: Build Your Voice

  • Section 1.1: Overview
  • Section 1.2: Why Health Misinformation Matters
  • Section 1.3: Why Digital Advocacy? Why do physician voices matter online?
  • Section 1.4: Understanding how to create credible and simple health information
  • Quiz 1: Tackling misinformation
  • Plain language rewrite

Module 2: Validated tools to ensure clear messaging
In our course, we will use three evidence-based tools to help you evaluate and improve the clarity and trustworthiness of any health message you create: PEMAT-AV, the CDC Clear Communication Index, and the JAMA Benchmark Criteria.

Module 3: Scripting & Production
What You Will Learn • Apply the Hook → Fact → Call to Action (CTA) framework to any health topic • Write a 30–60-second plain-language video script that meets CCI ≥ 90 • Set up basic camera, lighting, and audio for professional-quality video • Edit, caption, and export a 1080×1920 vertical video using free tools

Module 4: Pre-production analysis and Production Basics

CAPSTONE PROJECT
Record, Score & Publish Your Video

Resource Library

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