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Digital Advocacy in Medicine: Speak Up, Speak Clearly

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About Course

My son wants to use ChatGPT everything picture he takes. I Google a lot of things. You could be on Instagram or LinkedIn. In a world where more than six billion people are on social media, our patients and their families are often turning to Google, YouTube, TikTok, or even AI tools long before they ever speak to a healthcare professional. They’re searching for answers, reassurance, and clarity, but often find confusion, mixed messages, or misinformation. That’s why this moment matters. Healthcare professionals can no longer stay silent in the digital space. Your voice, your expertise, and your compassion are needed now more than ever.

Digital Advocacy in Medicine: Speak Up, Speak Clearly is built to help you step confidently into that role. Whether you’re a clinical faculty member, resident, nurse, pharmacist, or public health professional, this course will show you how to communicate clearly, create engaging evidence-based videos, understand what your audience truly wants to learn, and use digital tools and algorithms to amplify your impact. By the end, you’ll be ready to speak up for better health information and speak clearly so your message truly reaches and helps the people who need it most.

About the Faculty

 

 

 

 

 

 

Dr. Bibhusan Basnet, MD, MS, FACP

This course is led by Dr. Bibhusan Basnet, MD, MS, FACP, a board-certified internal medicine physician and Clinical Instructor at Wake Forest University School of Medicine. He practices hospital medicine at Frye Regional Medical Center in Hickory, North Carolina. Dr. Basnet is a graduate of UNC Chapel Hill’s Master’s Program in Health Informatics. He co-founded eHealthyInfo, a consumer health education platform focused on making evidence-based health information more accessible, understandable, and actionable for the public.  Based in Huntersville, North Carolina, Dr. Basnet brings together years of frontline clinical experience, medical education leadership, and digital-health innovation. His work centers on empowering young healthcare professionals to communicate clearly, combat misinformation, and become trusted digital voices for their communities.

 

 

 

 

 

 

Dr. Amit Khanal MD, FACP

Dr. Amit Khanal is a board-certified physician, medical educator, and Assistant Professor at Wake Forest University School of Medicine. He also serves as Editor-in-Chief of the American Journal of Patient Health Info (AJPHI). His primary work focuses on advancing medical education and the responsible translation of clinical knowledge for healthcare professionals and the public. As part of the CLEAR-MD NC faculty, Dr. Khanal brings research and editorial expertise to the program, helping ensure that course content reflects high standards of clinical accuracy, scientific credibility, and responsible health communication. He is committed to empowering physicians to become trusted, evidence-based voices in an increasingly digital healthcare environment.

Anusha Rayamajhi, MD

Dr. Anusha Rayamajhi is an Internal Medicine resident physician at Ocean University Medical Center in New Jersey with a strong interest in medical education, evidence-based healthcare, and effective patient communication. She is passionate about translating complex medical information into clear, practical, and accessible messages that patients and communities can understand and use.

Roshan Basnet, MD

Dr. Roshan Basnet is a resident physician in Diagnostic Radiology in Nepal and a Research Assistant at eHealthyInfo. His interests include medical imaging, digital health, evidence-based medicine, and improving the way health information is communicated to patients and the public.At eHealthyInfo, Dr. Basnet supports research, content development, and digital health education initiatives, helping translate complex medical topics into clear, accurate, and accessible educational content.

Together, this team blends clinical expertise, research excellence, and hands-on digital media experience to guide participants through a practical, inspiring learning journey, helping every learner speak up, speak clearly, and advocate for patients in the digital age.

Funding Acknowledgment

This course was made possible through support from the North Carolina Chapter of the American College of Physicians (NC ACP) Chapter Development Fund,2026, for the program: CLEAR-MD NC: Communication Literacy, Engagement in Advocacy & Responsible Media for Physicians in North Carolina

We gratefully acknowledge the North Carolina Chapter of the American College of Physicians for supporting this initiative to strengthen physicians’ skills in effective health communication, responsible use of digital and social media, and meaningful public engagement.

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What Will You Learn?

  • Turn a complex, evidence‑based idea into a plain‑language 30–60s script at ~6th–8th grade level using CDC/NIH plain‑language tools.
  • Produce, edit, caption, and export a vertical 1080×1920 MP4 with crisp audio and high audience retention.
  • Post strategically across Instagram, YouTube Shorts, X, and LinkedIn with basic SEO and platform signals in mind.
  • Follow professional/ethical standards online (HIPAA, AMA/ACP guidance; FTC disclosures).
  • Execute a micro‑campaign (1 posted video + plan for four follow‑ups) and engage peers and families.

Course Content

Module 1: Build Your Voice

  • Section 1.1: Overview
  • Section 1.2: Why Health Misinformation Matters
  • Section 1.3: Why Digital Advocacy? Why do physician voices matter online?
  • Section 1.4: Understanding how to create credible and simple health information
  • Quiz 1: Tackling misinformation
  • Plain language rewrite

Module 2: Validated tools to ensure clear messaging

Module 3: Scripting & Production

Module 4: Pre-production analysis and Production Basics

CAPSTONE PROJECT
Record, Score & Publish Your Video. Here we go ladies and gentlemen.

Resource Library

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